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The biggest problem most people have when creating information product is getting started. This is because they focus on a single idea and try to build a product out of it. In the end, they realize their ideas either too large or too small to sustain a complete information product or it isn’t a topic that will sell well. To simplify the information product creation process, the easiest approach is to build a backwards.

1. Empty Your Brain

To get started, take a fairly large topic or concept and just start writing. Literally empty your brain with all of the information you already have. The best part is this doesn’t even have to be very organized. You can organize it once you are done. The reason this is successful is because it allows you to take a big picture look at everything you already know and fill in the blanks later on. Plus, since you aren’t focusing on a singular topic there is a good chance you will stumble upon a great idea without even knowing it.

2. Choose a Single Core Concept or Idea

Once you have emptied your brain, take some time to look at each core concept or idea that you came up with. This allows you to narrow down your focus area based upon information and resources you already have. It also allows you to keep your overall idea fairly large but not so large that it is vague.

3. Break Your Concept into Steps

The next step is breaking your concept down into single thoughts or stats. This is particularly helpful if you are creating a how-to guide. By further breaking down your idea into specific steps, you will quickly identify any areas that are lacking so that your research phase will be focused only on finding data you need. Additionally, as you break your concept down into steps you will get a clearer picture of what your product will actually be.

4. Identify a Handful of Tangible Benefits

Once you’ve broken down your concept into steps, take a look at all of the actions your audience will be taking as they read your guide. From this you should be able to find a handful of tangible benefits they will gain from purchasing your product. If you cannot identify any benefits, then you can simply choose a different core concept and start again. Since you have already emptied your brain, you should have multiple additional concepts to go over which makes this process easily repeatable without investing significant amount of additional time or energy. Another reason to identify tangible benefits early on in the information product creation process is it allows you to immediately define a target audience.

5. The Testing Phase

The testing phase can take place either before or after you have created your information product. In essence, all you need to do is take the contents of your product and teach it to someone. If you can effectively teach them how to do something following your steps then you know your information product is complete and thorough enough to be beneficial to readers. As an added benefit, it also ensures each of your steps is actionable which will give your readers a sense of accomplishment as they complete them.

Once you follow these five steps, you can start creating the specifics of your information product like you normally would. Flush out all the content, add graphics were necessary, and build your landing page. At this point, you should already have a functional, sellable information product with tangible benefits a definable target market will appreciate.

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