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It is easy to feel like there is nothing you can do immediately to improve your inbound marketing methods. Inbound marketing is a long-term strategy and much of the processes take time to implement, refine, and get results. At the same time, there are a variety of things you can do this week to enhance your inbound marketing assets.

1. Review Your Website’s Message

One of the easiest things to do is review your website’s message. Many websites try to share too many messages with users simultaneously in order to appeal to everyone. As an entire website this can be effective, but it is important to only share one message per page or section. This allows you to better segment your traffic and direct people to the right areas of your site. It is also important to make sure that the core message behind your website mirrors the message you are spreading with your other marketing campaigns. This creates a sense of consistency and makes your business easily identifiable.

2. Find Out If Your Website Appeals to People in All Stages of the Buying Process

Another simple step you can take this week to improve your inbound marketing efforts is identifying aspects of your website which appeal to people regardless of what stage of the buying process they are in. One of the most common mistakes is only having a single method of contact. A “Contact Us” section is only useful for people who are likely leads. If they are contacting you, then they are ready or almost ready to speak with the sales staff. You may need to provide some alternative options for visitors who may be at an earlier stage of the process, such as an FAQ page with a contact form attached. It is important to have access points throughout your website which appeal to everyone, whether they are gathering information or ready to make a purchase.

3. Create a Few New Landing Pages for Testing

A core tenet of successful inbound marketing is consistently testing assets for maximum conversions. An easy way to gather more data is by creating new landing pages and testing them against each other. You don’t need to divert a significant amount of traffic to do this. The key is creating multiple, unique landing pages to see if a certain style, format, or message may merit additional testing against your current landing pages. It is easy to get caught up only testing your current landing page in order to maximize its effectiveness, but this could cause you to overlook completely different ideas which may be more effective.

4. Create or Refine an Email Sequence

If you don’t already have an e-mail sequence, then one of the best uses of your time is creating one. E-mail sequences can be used throughout the sales funnel in order to help get people to take the next step in the decision-making process. If you already have one or several e-mail sequences, take a few days to refine it or test new copy against your current e-mails to improve your results.

5. Review Your Metrics to See if They Are Actually Telling You Anything

The final step you can take this week to improve your inbound marketing efforts is reviewing your metrics. Inbound marketing generates a lot of data, much of which isn’t necessarily actionable. Take some time to see what data you are currently gathering, how you are using it, and decide if there is any data you can stop gathering or if there are any holes in the data you need to fill.

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